It took me a long time before I got back to completing this series. I joined Akiban Technologies and that has gotten me very busy in the recent months.
In the previous post I presented the model for viral distribution of a free product.
Now I'll add the premium product and the variables that model the conversion from free to premium:
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In the previous post I introduced a spreadsheet that can model viral growth. In this post I want to introduce two additional concepts into the model, to make it conform better to what we see in the real world. These concepts are Total Available Market and Retention Rate:
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I worked with two companies in the past month that needed a way to model viral adoption as part of their effort to understand the impact of a strategic decision to deliver part or all of their technology under an opensource license. Having such model enables them to understand the critical variables and success-factors, set targets for them and then measure as they embark on their strategies.
I set out to make a generic model that can at once be used at both companies. Hoping it may be of use to others as well, I will publish it here. I had much benefit from articles published by David Skok and Andrew Chen and try to use their terms and insights as much as possible.
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Bill Gates is a very busy person since he left Microsoft in 2008. His Bill & Melina Gates Foundation is an enormously impressive charitable operation. To get a feel for its scope, take some time to read the 2010 Annual Letter and take a look at these short videos of an interview with Bill Gates at CNet:
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In the series about Personal Branding Tools up to this point, I have reviewed tools to scan news and to process it. The goal is to be very efficient, so you can absorb all relevant news in a very short time and be sure you have not missed anything. Tools like Google Reader enable you to reduce the volume of the fire hose of information that normally comes at you, by being selective about the sources and topics of information that you follow.
So the question is: how do you select the sources of information? [click to continue…]
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I help software and internet companies create great branding and marketing strategies and programs. In this blog I research the new generation of marketing automation tools (for content creation, SEO, SEM, lead generation, lead nurturing, lead qualification and more) and explore their impact on individuals and corporations. 