Bill Gates is a very busy person since he left Microsoft in 2008. His Bill & Melina Gates Foundation is an enormously impressive charitable operation. To get a feel for its scope, take some time to read the 2010 Annual Letter and take a look at these short videos of an interview with Bill Gates at CNet:
- Bill Gates on why he’s “fired up” (4:00 minutes)
- Bill Gates on the lessons of his travels (8:31 minutes)
- Bill Gates on taking online classes (3:47 minutes)
- Bill Gates on the need for carbon-neutral energy sources (2:30 minutes)
I am sure you will agree with me that this is fantastic content and something we should all be alerted to when more is published. So it is great to see Bill Gates is starting to use social media to share his information, as he explains in “Bill Gates tries his hand at tweeting, blogging”. He has started using Twitter and he has created a personal blog called “Gates Notes.”
For someone with the resources, brand recognition and quality of content that Bill Gates has, it may be easy to understand that has not focused on the basic Personal Branding strategies that we are all subject to, but interestingly it applies to Bill Gates like it applies to all of us:
Take a look at this friendly SEO advice that Danny Sullivan issues to Bill Gates on Search Engine Land. Before you giggle about how naive the world’s richest man is on this topic, please check if your personal website does better.