Comments on: A Spreadsheet Model for Viral Growth http://www.markdevisser.com/2010/02/a-spreadsheet-model-for-viral-growth/ Innovative Marketing Strategy and Programs Sun, 04 Mar 2012 01:07:44 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: David Levine http://www.markdevisser.com/2010/02/a-spreadsheet-model-for-viral-growth/comment-page-1/#comment-7480 David Levine Sun, 04 Mar 2012 01:07:44 +0000 http://www.markdevisser.com/?p=268#comment-7480 Cool Mark, Since Jurvetson defined this formula way back it's been my go-to formula for calculating viral growth. When I build a viral growth product, I code my product to measure the two key factors you mention (fan out, and propagation delay), and then plug those values into the spreadsheet to see when my tipping point is going to happen. Fascinating to see the effect that small changes in these two factors make. Often these two factors can be improved by making the right feature changes. With real user measurement in place, I can validate whether or not my feature changes improve these factors, and then recalculate when my tipping point will happen. Then you can explode in 6 months as opposed to waiting 18 months. David Cool Mark,

Since Jurvetson defined this formula way back it’s been my go-to formula for calculating viral growth. When I build a viral growth product, I code my product to measure the two key factors you mention (fan out, and propagation delay), and then plug those values into the spreadsheet to see when my tipping point is going to happen. Fascinating to see the effect that small changes in these two factors make.

Often these two factors can be improved by making the right feature changes. With real user measurement in place, I can validate whether or not my feature changes improve these factors, and then recalculate when my tipping point will happen. Then you can explode in 6 months as opposed to waiting 18 months.

David

]]> By: mdv http://www.markdevisser.com/2010/02/a-spreadsheet-model-for-viral-growth/comment-page-1/#comment-94 mdv Thu, 04 Feb 2010 22:43:35 +0000 http://www.markdevisser.com/?p=268#comment-94 Hi Craig, Happy that this is useful to you. Feel free to use these charts, that is why they are here. Mark Hi Craig,

Happy that this is useful to you. Feel free to use these charts, that is why they are here.

Mark

]]> By: Craig Oda http://www.markdevisser.com/2010/02/a-spreadsheet-model-for-viral-growth/comment-page-1/#comment-92 Craig Oda Thu, 04 Feb 2010 16:46:46 +0000 http://www.markdevisser.com/?p=268#comment-92 This is awesome. I deal a lot with social media and try to explain the benefits of viral communication to different Silicon Valley companies. I would love to throw a chart like this in there. There's so much potential with viral adoption. It's exciting. This is awesome. I deal a lot with social media and try to explain the benefits of viral communication to different Silicon Valley companies. I would love to throw a chart like this in there.

There's so much potential with viral adoption. It's exciting.

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